
ROVROVODONTOLOGÍA VITAL
REVISTA ODONTOLOGÍA VITAL
P. 18
No. 43, Vol 2, 16-30 2025 (23) I ISSN:2215-5740
This study focuses on the last category, referring
to individuals from developed countries visiting
developing nations for dental health services. A
notable example is Latin America, particularly
Puerto Vallarta, which attracts clients from
countries such as the United States and Canada.
Medical Tourism in Latin America Medical
tourism has been growing in recent years,
capitalizing on the private healthcare
infrastructure available in developing countries.
In Latin America, nations such as Costa Rica, the
Dominican Republic, Argentina, Colombia, Brazil,
Panama, and Mexico have focused on attracting
health tourists. These countries rank among the
top destinations for medical tourism globally,
according to Patients Beyond Borders and the
Medical Tourism Index (2020; Woodman, 2020).
Dental medical tourism has positioned Mexico
as the primary provider due to its proximity to
a large market—the United States. This trend
initially emerged in the Mexico-U.S. border
region, where U.S. residents traveled south for
dental care, particularly to cities such as Tijuana,
Vicente Guerrero (Los Algodones), Nogales, and
Ciudad Juárez. Later, dental medical tourism
expanded to Mexico’s Pacic and Gulf beach
destinations, including Cancún and Puerto
Vallarta (Turner, 2009; Woodman, 2020).
Other Latin American countries, including
Argentina, Costa Rica, Peru, Colombia, and
Brazil (Dental Innovation, n.d.; Misch, 2020), have
also joined this global economic activity, where
dental treatment and vacations are planned
together. Lower airfare prices and reduced
dental service costs in developing countries
have facilitated and encouraged this type of
tourism.
Ranking of Dental Medical Tourism Destinations
Table 1 presents a ranking of the top countries
attracting dental medical tourists, based on
data from Universal Medical Travel, which
manages 14 destinations for medical tourism.
Mexico ranks rst, while Costa Rica and
Colombia rank sixth and eighth, respectively.
Despite these rankings, identifying a single most
popular destination remains challenging. The
ranking is often inuenced by the origin of the
website presenting the data. For example, a
Costa Rican website may list Costa Rica as the
most common destination, leading to biased
results. However, one certainty is that all these
destinations are equipped with cutting-edge
technology to provide patients with the best
possible experience.
Puerto Vallarta
Puerto Vallarta is a municipality located in the
Costa-Sierra Occidental region of the state of
Jalisco, on Mexico’s Pacic coast (Figure 2). The
city began developing as a tourist destination in
the 1960s, experiencing population growth (Table
3) due to national migration. This was a result of
the March to the Sea Plan, proposed by Mexican
President Adolfo Tomás Ruiz Cortines (1952-
1958), which aimed to alleviate demographic
congestion in the central highlands by
encouraging people to migrate to coastal areas
(Gómez, 2017).
Subsequent development efforts continued
under President Adolfo López Mateos (1958-
1964), who ordered the construction of the
Compostela-Puerto Vallarta highway. Work
began in February 1960 and was completed
in March 1969, with the ofcial inauguration by
President Gustavo Díaz Ordaz in 1970 (Fernández
& Correa, 2016; E. Gómez, 2017; J. M. Gómez, 2018;
Guzmán & Anaya, 2011). Additional infrastructure
developments included the construction of